![]() He said that he aimed for Tesla to produce 1,000 new solar roofs per week by the end of 2019. When launching the solar roof, CEO Elon Musk presented it as a critical product to accelerate solar power deployment, as it opens up the market to people needing a new roof in the near future, all while delivering a compelling new product. ![]() It’s not clear what’s happening, but the deployment of the solar product is at a crawl and way behind Elon Musk’s goal. It could indicate that Tesla doesn’t have strong demand for it following the significant price increases.Tesla has paused scheduling new solar roof installations in most markets in the US. It was also increased to $500 per solar roof project activated. Interestingly, following the changes to Tesla’s referral program last week, the solar roof was the only eligible product for referral awards. I am glad that they are now reverting that move, but I think they should look into why it was approved in the first place and why it took them so long to revert. ![]() Increase the price, but you can not expect people doing renovations, who need a new roof, and who already have a signed contract for you to build that new roof, to fork tens of thousands of dollars more than they budgeted. Tesla misestimated the cost of solar roofs. I think it’s a good example of even though Tesla is a great company that has had the single greatest impact on accelerating electric vehicle adoption, it can still sometimes make the wrong moves, and we need to stay vigilant. I am just bummed that those customers had to go to court to force Tesla to do the right thing. They had signed contracts they were going to have to honor those prices. Honestly, I’m not sure what Tesla thought would happen here. The plaintiffs have 30 days to explore this new “program” and make sure that it satisfies them before the legal action can be terminated. On September 13, 2021, counsel for Tesla informed counsel for Plaintiffs that Tesla had recently launched a program for customers who signed Solar Roof contracts before the April 2021 price changes to return those customers to their original pricing (if they were subject to a price increase in April 2021). Plaintiffs’ counsel have requested additional details and advised counsel forTesla that they believe settlement discussions should commence immediately in order to consider, clarify, and formalize certain terms of relief. The court communicated Tesla’s statement in the filing: However, in a new filing, Tesla’s lawyers informed the plaintiffs in the consolidated case that the company started “a program for customers who signed Solar Roof contracts before the April 2021 price changes to return those customers to their original pricing.” Unsurprisingly, this resulted in several legal actions, which were consolidated into a class action. In some cases, customers who had signed a contract for Tesla a year ago were asked to fork as much as 100% more for their new roof even though they had a signed contract with Tesla. That’s an incredible price increase in itself, but the strangest part of the situation is that Tesla decided to even apply the new price hike to customers who already had a signed contract for their upcoming solar roof project. The price of solar roof projects increased between 30% to 150% for some. In communications shared with the court, Tesla has agreed to finally honor the solar roof prices given to customers who had signed contracts.īack in March, Tesla added a new “roof complexity” factor to its solar roof prices that resulted in drastically increasing the price of its solar roof.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |